How to Make Advertising on Instagram Stories: Setup Guide

In this article we are talking how to advertising on instgram Looking for a new way to increase the number of customers? You found him! Advertising on Instagram Stories is an effective tool for attracting customers, with which you can show ads to people who are interested in your products and services.

You can use it for:

  • Brand / Personal Brand Awareness
  • Collection of email databases, etc.
  • Increase the number of subscribers in the profile
  • Webinar / Live Event Recruitment
  • Increase in sales of goods / services 
  • But you know what is best?

The cost of advertising in stories is lower than in the feed. Why? It’s just that much less advertisers use it. And your competitors may not be aware of it at all. In this guide, I will show how to make an advertisement in Instagram stories, talk about the features of its creation and customization. So go ahead!

What is advertising in Instagram stories and what are its benefits?

Advertising in Instagram Stories is a full-screen ad in photo or video format for up to 15 seconds, which is displayed between the stories of friends that the user is viewing. Immediately after viewing the advertisement disappears, and the user cannot return to it. The stories themselves are above the main ribbon at the top.

What is the peculiarity of this format?

  •  Low competition among advertisers. What format do most advertisers use? The answer is simple: feed advertising. Due to the nature of the format, significantly fewer people place ads in stories.
  • Relatively low cost per click. Due to the smaller number of advertisers, the cost of a click on an advertisement in a story is lower than on an advertisement in a feed. Therefore, if you have a limited budget, then advertising in stories is a great option.
  • Increased format efficiency. Stories have a high engagement rate and users like to interact with them. Using stories, you can increase the number of subscribers to your Instagram account or email newsletter, direct people to the site, show videos, etc. However, you should not try to sell the product "head-on" if you are advertising to an audience that does not know you / your product.

How to set up ads in Instagram ?

  • So how to start advertising in storiz only through Facebook advertising office, the first thing you have to do - to create a business FB page. To do this, in the FB in the menu, click on the arrow and select "Create Page".

  • You can create a page in just 2-3 minutes. Moreover, you may not even draw it up, but I still recommend it.

  • Now Link your Instagram account to a business page on Facebook
  • By default, stories ads will appear on behalf of your Facebook business page. But, if you want it to run on behalf of an account on Instagram, then it must be linked to FB.
  • To link accounts: 1. In FB, click on the arrow in the menu section and select your business page.
  • Go to the "settings" section, select "Instagram" from the menu and click the enter button.
  •  A window will appear in which you need to write the username and password for the account on Instagram.
  • After that, the account will be linked to the Facebook page.
  •  You can untie it at any time without any problems.

Create an advertising campaign and select a target on instgram

On Facebook, click on the arrow in the menu and select "Create Advertisement" or go to the Facebook Advertising Manager and click "create advertisement.